Live Tour + Experience for Danny Duncan
As a powerful team of one, I developed assets for an entire tour, including merchandise, VIP lanyards, placards, marketing material, large format displays, digital promotions and more. Additionally, it required multi-tasking through handling large files, communicating with vendors, production teams, solving last minute changes, and coordinating with over 50 event promoters nationwide. During the fast-paced length of the tour, I was also on-site ensuring quality control and management. I’m proud to say it was a success.
Art Direction, Visual Development, Graphic Design Andrew Gary
Cinematography Alex Martinez
Client Danny Duncan
Sold
56,000+
Tickets Across 3 Tours
Total Capacity
Filled
92%
Traveled
52
Unique Cities
States Nationwide
Crossed
32
Generated
Included
2
International Provinces
Gross Revenue Across 3 Tours
$5M+
Albany, Albuquerque, Asbury Park, Atlanta, Austin, Berkeley, Birmingham, Boise, Buffalo, Carrboro, Charlotte, Chicago, Cleveland, Columbus, Colorado Springs, Dallas, Denver, Des Moines, Destin, Fargo, Fort Worth, Grand Junction, Greenville, Houston, Jacksonville, Kansas City, Las Vegas, Los Angeles, Louisville, Lubbock, Mesa, Minneapolis, Montreal, Nashville, Orlando, Philadelphia, Phoenix, Pittsburgh, Pontiac, Portland, Poughkeepsie, Raleigh, Richmond, Salt Lake City, Seattle, Sioux Falls, Spartanburg, Spokane, Tampa, Toronto, West Palm Beach, Worcester.
Designing a vehicle wrap for a tour bus was a very fun project and seeing it come to life. The sole brief given was to include “something big and something bright”. Known for psychologically drawing attention, utilizing the color yellow was my first choice. As a result, the bus driving through cities and along highways generated hilarious impressions amongst drivers, and become a fun, and massive, scavenger hunt for fans for the duration of the tour.
Vehicle Wrap
Custom prop money was designed for the live show. During a fun segment of the show, money was thrown out that fans were able to reach out for and take home.
Tour Merch
As with any tour, comes a selection of merchandise and the goal was to create something simple, yet familiar using the brand of the tour, Virginity Rocks. It was a loud statement, but unexpectedly, it evolved on its own. For us, it was a moment. To fans and the public alike, it became a beacon of fun - a branded reminder for people to not take life so seriously.
Fans came out in droves, lining up hours prior to doors opening for the chance to be first in line, and center stage to the action. With exclusive VIP lanyards, meet & greets, exclusive polaroid photo ops, along with early access to merchandise, it’s accurate to say that everyone who showed up, felt seen and left with smiling faces.
VIP Exclusives
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Monday Market™ Retail + Experiential Design
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Illustrations + Sketchbook