Live Tour + Experience for Danny Duncan
A very large project for me to complete was develop assets for an entire tour, including merchandise, VIP lanyards, placards, marketing material, large format displays, digital promotions and more. As a powerful team of one, it required a lot of multi-tasking, handling large files, connecting with event promoters, production, handling last minute changes, and communicating with many vendors. During the fast-paced run of the tour, I was also in the field on tour ensuring quality control and management.
Art Direction, Visual Development, Graphic Design Andrew Gary
Cinematography Alex Martinez
Client Danny Duncan
Sold
56,000+
Tickets Across 3 Tours
Total Capacity
Filled
92%
Traveled
52
Unique Cities
States Nationwide
Crossed
32
Generated
Included
2
International Provinces
Gross Revenue Across 3 Tours
$5M+
Albany, Albuquerque, Asbury Park, Atlanta, Austin, Berkeley, Birmingham, Boise, Buffalo, Carrboro, Charlotte, Chicago, Cleveland, Columbus, Colorado Springs, Dallas, Denver, Des Moines, Destin, Fargo, Fort Worth, Grand Junction, Greenville, Houston, Jacksonville, Kansas City, Las Vegas, Los Angeles, Louisville, Lubbock, Mesa, Minneapolis, Montreal, Nashville, Orlando, Philadelphia, Phoenix, Pittsburgh, Pontiac, Portland, Poughkeepsie, Raleigh, Richmond, Salt Lake City, Seattle, Sioux Falls, Spartanburg, Spokane, Tampa, Toronto, West Palm Beach, Worcester.
One of my favorite projects in recent years, was to design a wrap for a tour bus. The sole brief given to me was to incorporate “something big with my face and something bright”. Utilizing the color yellow was the first choice as it is psychologically known to draw attention. The bus driving along highways generated great impressions amongst drivers, and also become a scavenger hunt for fans during the length of the tour.
As with any tour, comes a selection of merchandise. The goal was to create something simple, yet recognizable using the name of the tour, Virginity Rocks. It was a loud statement but great for recognizability and familiarity. To some it was a movement, to others it was home.
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