Experiential Design for Monday Market™

Developing the retail space for Monday Market™ in the prime location on Melrose Avenue in Los Angeles was a career milestone for me. From concept to completion, this large scale project involved environment design, merchandise design, store exclusives, detailed in-store marketing collateral, project management with vendors, and even set decoration. The sheer amount of work around the tight 4 month deadline felt insurmountable, but against all odds, proved possible.

Client Monday Market™

Production Design, Graphic Design, Project Management Andrew Gary

Cinematography Alex Martinez

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BEFORE

AFTER

BEFORE

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BEFORE 〰️

The direction of the retail store was to make an apparel store feel like a traditional corner store market, complete with copy that offered a vintage vibe and nostalgia.

I worked with a vendor based in Los Angeles who built many sets for notable brands. We met in person several times at location and he helped create scaled drawings of my digital renderings. The layout of the store had to flow for consumers, while also utilizing every square foot of the building as a point of sale.

There was a tight deadline of 4 months to complete design and build the space, nonetheless, we made it reality and the store was brought to life.