Developing the retail space for Monday Market™ was a career milestone for me. The large scale project involved merchandise development, heavy project management, concept art, detailed in-store marketing material, and coordinating with vendors. The sheer amount of work around the tight deadlines (a 2 month turn-around) felt insurmountable, but against all odds, proved itself possible.
The pop up retail store lived on Melrose Avenue in Los Angeles.
BEFORE
AFTER
The direction of the retail store was to make an apparel store feel like a traditional corner store market, complete with copy that offered a vintage vibe and nostalgia.
I worked with a vendor based in Los Angeles who built many sets for notable brands. We met in person several times at location and he helped create scaled drawings of my digital renderings. The layout of the store had to flow for consumers, while also utilizing every square foot of the building as a point of sale.
There was a tight deadline of 2 months to complete design and build the space, nonetheless, we made it reality and the store was brought to life.
