Developed the first pop-up store in Los Angeles on Fairfax. The flagship location in Englewood, Florida was growing in popularity and it soon became time for an expansion. The desire to expose the other side of the nation to this experience was the driving force in creating this retail space. The goal of the project was to bring a tiny slice of rural Florida to the urban metropolis of Los Angeles.
figure 1
figure 2
My initial design thoughts when starting this project was for it to feel as real as the budget would allow. An interesting aspect of the location was this strange gap above the entrance that felt hollow and off-putting (figure 1) as customers would leave. Using the shelf for storage, speakers, or signage would not only be random, but also an eyesore. Ultimately, I decided it made the most sense to cover it with a traditional awning (figure 2). It served a purpose, while also staying within the ice cream parlor theme. The awning was customized for this set project, and really tied the entire space together.
Full mock up - designed in Photoshop.
Incorporated key elements from the location in Florida, including ice cream truck checkout desk, pole sign, palm trees, and shipped in vehicles recognizable from online media. Additional elements were sourced, purchased and coordinated with vendors to fit within production timelines.
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