TOUR

A very large project for me to complete was develop assets for an entire tour, including merchandise, VIP lanyards, placards, marketing material, large format displays, digital promotions and more. As a team of one, it required a lot of multi-tasking, handling large files, connecting with event promoters, production, handling last minute changes, and communicating with many vendors. During the fast-paced run of the tour, I was also in the field on tour ensuring quality control and management.

Albany, Albuquerque, Asbury Park, Atlanta, Austin, Berkeley, Birmingham, Boise, Buffalo, Carrboro, Charlotte, Chicago, Cleveland, Columbus, Colorado Springs, Dallas, Denver, Des Moines, Destin, Fargo, Fort Worth, Grand Junction, Greenville, Houston, Jacksonville, Kansas City, Las Vegas, Los Angeles, Louisville, Lubbock, Mesa, Minneapolis, Montreal, Nashville, Orlando, Philadelphia, Phoenix, Pittsburgh, Pontiac, Portland, Poughkeepsie, Raleigh, Richmond, Salt Lake City, Seattle, Sioux Falls, Spartanburg, Spokane, Tampa, Toronto, West Palm Beach, Worcester.

52 Unique Cities, 32 Unique States, 2 Unique Provinces

Over 56,000+ Tickets Sold Across 3 Tours

One of my favorite projects in recent years, was to design a wrap for a tour bus. The primary note given to me was to incorporate “something big with my face and something bright”. Utilizing the color yellow was the first choice as it is psychologically known to draw attention. The bus driving along highways generated great impressions among drivers, and also become a scavenger hunt for fans during the length of the tour.

As with any tour, comes a selection of merchandise. The goal was to create something simple, yet recognizable using the name of the tour, Virginity Rocks. It was a loud statement but great for recognizability and familiarity. To some it was a movement, to others it was home. With promotion and marketing taken into account, the collection has generated over $300K in revenue.